Digital Marketing Overview

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Digital Marketing

“Digital Marketing is a kind of marketing where the market of product and services depends upon various digital marketing platforms such as search engines (Paid/ Organic), Social media, email marketing, and other websites to connect with current and destined customers.” While all other industries field growth rate increases 5% to 10%, digital media industry is booming high with 30%.

Why Digital Marketing?

There are a number of endless marketing opportunities for brands, including email, social media, video, or website-based Marketing. Since traditional marketing has been becoming outdated so, instead of print ads, phone communication, or physical marketing, digital marketing can occur electronically and online with an internet connection.

Digital Marketing channels for the whole online business

Here are some of the most common digital marketing tactics and channels. So let’s have a quick review of these Digital Marketing tactics:

1. Search Engine Optimization (SEO)

It’s all about a process of optimizing your website to provide a higher rank on Search engine Result Page (SERP).

SEO architecture:

To promote qualified traffic to your website there are three ways to proceed with SEO.

• On-page SEO:

It focuses on all of the content that displays on the page when looking at a website. It provides a higher rank on Search engine Result Page (SERP). Here are some of the common factors that provide a higher rank on the website.
1. A Secure and Accessible Website
2. Page Speed (Including Mobile Page Speed)
3. Domain Age, URL, and Authority
4. Optimized Content
5. Technical SEO
6. Links
7.Social Signals

• Off-page SEO:

You can use this technique to improve the position of your website on SERP. You must be wondering, “how your website would affect the higher ranking”? The answer is backlinks. To move your website up on all the right SERPs you can earn the backlinks you need to write guest posts or by networking with other publishers.

• Technical SEO:

It focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can help to increase your website's loading speed.

2. Content Marketing

It focuses on the creation and promotion of content. It recommends generating brand awareness, traffic growth, lead generation, and customers. There are some channels that will describe content Marketing like; Blog posts, E-books, and whitepapers, Infographics

3. Social Media Marketing

It will help you promote your brand and your content on social media platforms to increase brand awareness, drive traffic, and create engagement. Some of the common channels that you can use for social media marketing include Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest.

4. Affiliate Marketing

This is a type of performance-based advertising. By promoting someone else's products or services on your website you can get a commission. It includes some channels like video hosting ads through the YouTube partner program and Posting affiliate links from your social media accounts.

5. Email Marketing

This is a professional way of communicating with customers. It is used in both B2B and B2C to promote content, discounts, and events as well as to direct people toward the business website. It includes some kinds of emails you might send in an email marketing campaign:

  • Blog subscription newsletters.
  • Follow-up emails to website visitors who downloaded something.
  • Customer welcome emails.
  • Holiday promotions to loyalty program members.

6. Inbound Marketing

It refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of their journey. Here are some classic examples of inbound marketing; Blogging, Video Marketing, Email contact lists.

7. Pay Per Click

It is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the best examples of PPC is Google Ads. It includes many Other channels where you can use PPC like; Paid ads on Facebook, Twitter Ads campaigns, Sponsored Messages on LinkedIn.

8. Marketing Automation

It refers to the software that serves to automate your basic marketing operations. It replaces manual and repetitive marketing processes like emails, social media, certain website actions with purpose-built software and applications geared toward performance.

How many kinds of businesses does Digital Marketing support?

In any industry, Digital Marketing can work for any Business whether B2B (Business to Business) or B2C (Business to Consumer).

B2B Digital Marketing: It is a situation where one business makes a commercial transaction with another via the internet.

B2C Digital Marketing: It refers to the tactics which are used to promote products and services among consumers.

Role of digital marketing to a company: Every digital marketer has their own role as per defined field in the company. With the help of digital marketing, you can measure the ROI (Return on Investment) of pretty much any aspect of your marketing efforts. Here are some examples which are defined about the role of the digital marketer in any company: Website Traffic, Content Performance, and Lead Generation, Attribution Modelling.

Which Kind of budget do we need for Digital Marketing?

Before going to Discuss on the budget, it really depends on what elements of digital marketing where you are focusing, are you focusing and looking to add to your strategy? Are you focusing on inbound techniques? Or are you focusing on outbound techniques?

If you are focusing on inbound techniques like SEO, social media, content creation for a website then you must invest your time here.

If you are focusing on outbound techniques like online advertising and purchasing email lists, there is certainly some expense, costs come down to what kind of viewable you want to accept as a result of the advertising.


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