Content is important for your marketing efforts if you want your business to grow without spending much and acquire new customers. Businesses have shown great results financially after they commenced to produce content on a regular basis and publishing it online. Content marketing is basically a marketing strategy that focuses on producing and publishing content to the target people in order to increase traffic on your website. Brands use content marketing as an effective tool to attract and retain customers.
Are you measuring your content marketing campaign? Tracking metrics of your content is equally important as creating high-quality content. The content goals must be examined in order to know whether those goals are being met. Mentioned below are key metrics that you need to monitor to ensure your content marketing campaign objectives are meeting:
1. Unique Visits
This indicates the total number of people that have visited your content within a particular time period which is generally 30 days. Getting users to a content page is one of the most important goals. So, it does make sense to track how many users have landed on the page and this can be done using Google Analytics. Google Analytics will give you accurate data, of the traffic sources and with that data you can get an idea of producing a similar content which is popular among your target audience.
2. Bounce Rate
One of the core elements of creating content is by providing value to the readers. Bounce rate helps in determining the effectiveness of the content. If you notice high bounce rate on your content page then this could mean that your content is not compelling enough for the audience, it could also mean that your website is having some technical issue or poor user experience.
This stand for Click Through Rates. This metric tells you how relevant users find your ad; it is used to measure how many searchers have clicked an ad or CTA and visited the linked page. If you are running campaigns for Pay Per Clicks, then CTR is one of the important elements used by Google to assign a quality score. In order to make searchers click your link, you need to write compelling title and description.
4. Post Engagement
Tracking the engagement on your content would give you an understanding of whether you are providing a relevant message to the readers. It is important to retain readers, so try to engage with them when possible. Mostly when a reader leaves a comment on your page is when they find some use of it. So when a reader has given time to express his opinion in the comment then usually it is a good sign. The more the number of comments in a post, the better the level of content engagement. In order to build a relationship with your readers and foster sense of loyalty from them, you need engagement metric tool for your content.
Links with high domain authority that are pointing towards your website indicated the most important signal for ranking to search engines. Here’s why you need to track how many links are generated by your content. There are several tools to know how many backlinks a domain is generating.
6. Social Shares
Regardless of what you have been told, social media is more important these days than ever before. It is a platform where users communicate and share thoughts, so it shouldn’t be any surprise that it is important to keep a track of your content’s social shares. Most of the social platforms have built-in analytics system where you can check the amount of traffic you are getting on your page, whereas other social platforms might require other tools to know the statistics of your page.
7. Amplification Rate
This metric lets you measure the organic and inorganic reach on your posts. Post reach is important for branding of your business as more people get aware of your brand. Posting something that just not speak about your brand but also carry some relevant information to which readers can relate to or humour will encourage them to share your content and it will spread around a massive audience. This metric on social media is described as how much reach your content has got through shares by the users on the internet. The high amplification rate implies more people that are willing to be associated with your brand.
8. Conversation Rate
This metric lets you measure the conversation or comment generated by the post. Conversation rate metric determines the effectiveness of your social media engagement. People remember your brand when they engage with it, so conversation and engagement are core aspect for a brand on social media. This metric on social media is described as how much engagement is being generated on your content through comment by the audience. The higher your conversation rate, the more compelling and high value your content is to the target audience. In order to achieve a high conversation rate, you need to get a deeper understanding of your audience, their brand attributes and what value you are providing to your readers.
9. Applause Rate
Through Applause Rate, you can measure how many likes are generated by your content. This metric acts as an indicator of the quality of the content that you are posting and how valuable your content is for your readers. Through this metric, you will know what your audience likes and what they don’t. But, it could also be difficult to know what has caused the users to like the post.
In order to begin measuring metrics you need to know your content marketing campaign goal. With the help of metrics, you can measure the success and effectiveness of your goals. It is recommended to not analyze the data using only one metric, try to consider various data using different metrics. Considering different metrics might be time taking and challenging but this has to be done to ensure that your content is making a kind of impact that you want. The insights you get from using metrics is an investment you can make to the successful methods with more understanding.