SEO

Google Ranking Factors

Want to get your website to the first page of Google’s search results? You can do it if you understand how to rank to the top of Google’s search results page. Although Google keeps secret for its official list of ranking factors, which is the key to getting your business to rank higher on Google is not as mysterious as it may seem. 

Google uses all the possible ranking factors related to search engine detectives. But you don’t do it alone! You need to collect tons of data and use industry-leading SEO tools such as Moz as well as your own proprietary data platform to help unravel the great mystery of the digital age. 

If you’re not on the first page of Google, you’re losing sales to your competitors because 97 percent of people DON’T click past the first page of results. 

Understandably, business owners are determined to get their business to rank higher on Google, ideally in the first three organic listings. To do this, it’s important that you understand the uncovered Google ranking signals, and optimize your pages for the best chance of being displayed to potential customers.

How Does Google Ranking Work?


Google has different kinds of factors in its algorithm to determine what results will be the most helpful for the user. Google also uses latent semantic indexing, which helps to search intent as an indicator of what results are the most relevant. 

Google built its current algorithm around RankBrain which is based on machine learning (AI). It helps to use to help sort and improve the search results. 

Google’s algorithm is very clever; it has a feature constantly changing and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Google’s search algorithm mystery part is that it takes a LOT of ranking signals into account before displaying results.

Google’s search engine algorithm has results for both mobile and desktop to produce results based on historical data as well as its ranking signals to match the most common intent, and then provide the user with the most “useful” answer. Knowing this can help you tailor your SEO strategy by matching your content to the most common intent when people are searching for that keyword. For example, when you search for the keyword “plumbing,” the top results are for plumbers in your local area. 

There are many factors for Google Search Ranking but not all 200 Google ranking factors are important. Before you dive into the most important Google ranking factors for your SEO checklist, you should know how the Google ranking algorithm works to put your business at the top.

As you know, there are more than 200 signals bots used to determine what a page is about, but here’s a basic breakdown of the top 11 Google ranking factors:

1. Secure sites (HTTPS VS HTTP) 

2. Websites that are mobile-friendly 

3. Schema markup 

4. Webpage content quality 

5. Webpage content length 

6. Page speed 

7. Social signals 

8. Quality backlinks 

9. Optimized images 

10. Domain age 

11. User experience (UX) 

CREATING QUALITY CONTENT

Surely, you’ve heard this one before, but the content is still the king of the SEO world. A big priority of Google is user experience; creating the best quality of content that is easier key for the user to find and understand.

There are many ways that help to create quality content, but the basic idea is that Google will recognize and reward content that helps users find the information they were looking for. 

Quality content does not mean falling for the most common SEO mistakes like; keyword stuffing, scraping content, or writing thin content that has little or no value to users. As you know Google’s overall priority is user experience, so if your content doesn’t deliver properly on this, it won’t rank well.

Careful, purposeful keyword usage is big for SEO

A recent Google algorithm update called the Google Maccabee, that update was aimed to improve user experience. 

Unless the content is incredibly in-depth, their keyword permutations disrupt the natural flow of the text and it can create a bad user experience

CONTENT LENGTH

Does Google need a specific length requirement for getting your content indexed? No, that’s part of your data and data from other reputable SEO sources, you’ve got proof that the highest-ranking pages on Google have longer content. 

That being said, it doesn’t mean you should make every piece of content into a book. You should take cues from your target audience by monitoring your bounce rates and tracking leads. 

OPTIMIZED IMAGES

Everyone has been using pictures and other visuals to gain information about the world around us from a very young age. While that approach works for humans, pictures are still difficult for search engines to make sense of. The SEO solution to adding photos without losing out on ranking opportunities is to make sure you are optimizing photos on your website.

Here is the basics guide on how to optimize photos on your website:

·     Minimizing the file size: For faster loading times (another ranking factor!).

·     Choosing a descriptive file name that includes keywords you’re trying to rank for.

·     Adding an alt tag: It helps search engines understand what the image is about.

·     Giving a proper title: To your image provides additional information for better user experience.

 AUTHORITATIVE BACKLINKS

Along with content, backlinks have a great role in SEO. When your website is associated with a believable site via a backlink, it also makes your site look more believable to search engines. Google keeps the best score of what sites have quality backlinks through PageRank.

 “Link score” is essentially based on your PageRank. Based on Google’s algorithm, it evaluates both the quality and the number of links to your site, which increases the authority score of 0 to 10. 

Social shares and signals: Social media platforms such as Facebook “likes” and shares, tweets, Pinterest pins, etc. Most likely influence your Google rankings. For promoting your company, Social media has a positive impact on your company’s SEO efforts. When any person finds something, they love on social media, they may share that link with others. This way increase in inbound links to your site can both improve your credibility and tell Google your content is popular, which can boost your company’s social profiles to the top of branded searches.

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